We’re here to amplify your impact and accelerate your growth
Your authentic edge is the key to unlocking growth
EnticEdge is a strategic advising firm specializing in messaging and value proposition clarity and team alignment for mission-driven companies in the healthcare, wellness, sustainability, and education sectors. We aim to be your trusted healthcare business consultants as you lean into intentional growth.
Harnessing decades of healthcare business consulting expertise
Leadership & team
Female founders (and mom-daughter duo), Julie Weber Ugarte and Madeline Dunne, brought together their combined 30+ years of experience in healthcare-sector strategy, marketing, and user experience design to found EnticEdge in 2019.
The EnticEdge team is made up of strategists, information design specialists, engineers, subject matter experts, and wellness business consultants.
Our story
Julie, with more than twenty years of healthcare business consulting experience, holds an MBA from Northwestern University's Kellogg School of Management. Her studies were enriched by specialized programs in technology innovation at Tel Aviv University and TechVenture India, focusing on blockchain research and tech product development. Meanwhile, Madeline was focused on user-centered design, leveraging an honors English degree from Cornell University and later enhancing her credentials with an M.S. in Information Strategy and Design from Northwestern University. Together, they recognized the synergy between strong marketing strategies and effective user experience design, prompting them to unite their extensive knowledge and skills in 2019 to form EnticEdge, a company dedicated to integrating actionable strategies and innovative design to drive market growth for healthcare companies nationwide.
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With two decades of experience in strategic visioning with companies of all different sizes & stages, Julie was working as a management consultant specializing in growth strategies and U.S. market entry. A forever learner, she went back to earn her MBA from Northwestern University's Kellogg School of Management.
At the same time, Madeline was completing her honors bachelor's degree in English at Cornell University and working as the Marketing & Operations Lead for the Engineering App Dev team. She went on to offer marketing and design to startups, before leaning into freelance web and user experience design.
But Madeline wasn't the only one interested in new technologies at the time, Julie's studies focused on her own passions in technology and innovation while working on her MBA where she studied at Tel Aviv University (Recanati-Kellogg) in technology innovation and learned from innovative tech companies through TechVenture India, focusing on research for blockchain use cases, beyond cryptocurrency, in this emerging market.
Realizing the opportunity that existed when companies could marry a strong User Experience with a strong Marketing Strategy, Madeline went on to complete her Master's in Science in Information Strategy and Design at Northwestern University to focus on the importance of user-centered design as part of cutting edge marketing technique.
While Julie continued her consulting work in strategy, she was turning to Madeline to bring concepts to life visually and Madeline equally had questions for Julie on how to thread strategy through user experiences. Knowing that the deep strategic concepts for marketplace growth and innovative design for digital marketing couldn't live in silos in today's marketplace, they combined forces in 2019 to create and build the EnticEdge team.
Honored to be trusted by
For a full list of clients and references please email info@enticedge.com.
Values you can count on
Strategy, always
"Strategy-first" is common, but we're about strategy always.
We continually check in to make sure strategy is guiding every decision. In our view, strategy is first, second, third — always.
User- and client-centered
Call us crazy but we believe we've found the perfect balance between company growth and user needs.
We put our clients and their users/customers at the forefront of every project so that you're best serving them, and we're best serving you through our wellness business consulting.
Partnership matters
Old school meets new school when it comes to partnership with us.
We have a profound respect and sense of professionalism for our clients, but we also hope to build enough trust that working with EnticEdge feels like working with your friends.
Humility and a coach’s mindset
We’ll push and challenge you, but we'll never pretend to be experts where we're not.
This is your story – we see ourselves as the coach and your company as the Olympian.
Care as much as the client
We're just as invested in your gold medal as you are.
We collaborate with mission-driven companies doing incredible things, and we're as proud of their successes as our own.
Stay current
We stay on top of market trends, strategic approaches, and new technologies.
We actively participate in conferences, workshops, and industry discussions, turning what we learn into valuable assets for our clients.
Offices
We currently have offices just outside of Chicago, IL and Boston, MA, although many of our team members work remotely across the United States.
