Learn how clear and compassionate messaging shapes medical branding for effective patient engagement.

Learn new 2025 strategies for crafting a successful healthcare marketing plan to engage patients and enhance your brand's presence.

Leverage psychology in medical marketing to understand patient decision-making. Build trust, address patient concerns, and create personalized healthcare campaigns that prioritize access to care.

Learn actionable strategies to achieve operational excellence in healthcare and foster a culture of continuous improvement.

Managing brand consistency is vital for healthcare success. Here’s how to ensure a cohesive brand experience at every location and across digital platforms.

Learn the principles of patient-centric marketing and how to implement strategies that prioritize patient experience.

Explore successful healthcare growth strategies from leading institutions to drive innovation and achieve lasting success.

Discover how to develop a robust healthcare strategy in 2025 with key steps and insights for success.

The patient experience your healthcare business provides is an instrumental element of your brand. From a recent Beryl Institute survey, about 60% of participants stated to have had a poor patient experience just in the past three months. . . It should be no surprise that organization throughout your company is important internally, however, have you considered the effect an unclear protocol or a misplaced file can have on your patients? Here, we will highlight what it really means to have a well-organized healthcare business and 6 reasons how it can improve patient experiences.

Brand values have evolved from mere corporate jargon to essential guiding principles that can make or break a company's reputation. In addition to being key in any marketing strategy, brand values serve as the moral compass that defines how a business operates and connects with its audience. They are core principles that drive a company’s actions, behaviors, and identity by acting as key differentiators and by communicating what a company stands for. Brand values are a major pillar of a company’s brand which is why it is important to ensure they are clear and established.

Internal communication is paramount for successful operational changes, and external communications can benefit a customer’s understanding of new products or approaches they might be seeing. For all businesses, change is necessary to respond to internal shifts, customer needs, and competition. Implementing change in a business can be a fragile process . . .

Successful branding is not only about having a great product or service but also how its value is communicated to your audiences. This communication, or your brand messaging, dictates how your audience will perceive and connect with your business in the short-term and the long-term. This is why a thoughtful, strategic framework is needed so that you can best guide your brand’s image in your audiences’ minds.

Branding is a key element of your business’s marketing strategy. Developing the right logo, messaging, and company persona are important in building a brand, but they are not everything. For all these pieces to succeed, a focus on brand positioning is a must.

User Experience Design is invaluable in growing and finding market success. Learn 4 reasons why and how UXD can take your business to the next level.

Brand identity is an incredibly complex and dynamic facet of your company, your values, and the services you offer. This is especially true in healthcare and wellness sectors where patients or clients are typically dealing with highly-sensitive, often urgent, and sometimes emotionally-charged situations. The patient experience, therefore, is not just about the clinical outcome, but also about how patients feel they are cared for and valued throughout their healthcare journey…

We recently discussed how UX Design is the silent ambassador of your brand, creating a compelling experience for your user/customer/patient that leads to brand loyalty and conversion, or frustrates them and dissuades them from engaging with your organization. Since the opportunity presented by your experience design is critical, having a strong UX Strategy in place becomes a must. In this blog, we’ll discuss what a UX (User Experience) Strategy is, what the different components are, and how to build and maintain a strong UX strategy. We’ll also give you a few notes on what UX strategy consultants are and how they can help ensure an effective and engaging experience for your target market.

In rapidly evolving markets, strategic advising is an essential resource for mission-driven companies.  Strategic advising is integral for organizations looking to navigate complex business environments, drive growth, and build a competitive edge. It's particularly beneficial for companies at pivotal moments, such as during periods of significant growth, change, or when facing challenging conditions. This post explores the essence of strategic advising and the multifaceted role of a strategic advisor, as well as how our team at EnticEdge tailors this role to empower your organization's growth and evolution.

When your mission resonates clearly with your target market, it not only differentiates your brand in your market sector but also amplifies resonance and engagement among your audience. Visualize the needs of your audience and your mission as two separate puzzle pieces. Your mission might be the missing piece or solution that customers have been looking for in your market, but without shaping your mission in a way that aligns with and speaks directly to their needs, the pieces won’t fit together in a way that leads to client conversion.

Your company’s user experience (UX) design is a pivotal and vital part of the client experience, yet often overlooked in the world of branding and marketing. But why is it the unsung hero your branding and marketing strategy? Well, in this blog, we'll be exploring why UX design isn't just about website appearance or smooth functionality on your digital platforms, but rather a powerful tool that speaks volumes about your brand values and commitment to the customer experience, at every touchpoint.

Understanding and addressing your customer's pain points is a cornerstone of business growth and customer satisfaction, particularly in sectors like healthcare, education, and sustainability, where mission-driven and human-centered approaches are pivotal. Pain points represent customers' specific challenges or frustrations with your product or service. This blog explores the nature of these pain points and offers a three-pronged strategy to identify them and create a dynamic feedback loop for continuous improvement and competitive advantage.