4 Reasons Why User Experience Design Can Take Your Business to the Next Level
Why trust EnticEdge?
At EnticEdge, we are healthcare and wellness business consultants dedicated to helping companies clarify and align around their competitive advantage, which we call your authentic edge! Our team brings 30+ years of healthcare expertise in strategic advising, value mapping, business consulting, client experience, team and cross-departmental alignment, and more, all tailored to helping teams achieve mission-driven growth.
In today's digital landscape where the competition is strong and customer expectations are higher than ever, prioritizing user experience (UX) design isn't just advantageous — it's essential. Your company website is where you show off what you can offer and your company’s persona. It should be a large part of your strategy and there are many ways to ensure it is done effectively.
Studies show that users only take 50 milliseconds to form an opinion on a given website. In 50 milliseconds, there is no time for them to read your mission statement or view your product. In 50 milliseconds, users gather the essence of your brand and the user friendliness of your site. 38% of users admit to leaving a website purely because they find it unattractive and 88% of users leave websites due to the poor usability design: this is why user experience design matters.
For your business, crafting a strong user experience plan is about presenting the information you want to share with potential customers in a design and layout that is easy to navigate and understand. From boosting sales to solidifying your brand's identity, UX design can be the key to setting your business apart in a crowded marketplace and unlocking its full potential.
How User Experience Design Can Help You
User experience design can transform how your business is perceived and how successful it can be online. Here are a few leading reasons why you should take user experience design into account for your business:
1. Attracts and Converts more Users into Customers
An impactful user experience design both attracts and converts more users into customers. A good design and layout improves a website’s SEO meaning there’s a higher chance of users clicking on to your website. Good user experience design will help boost SEO through:
Reduced bounce rates
Improved content accessibility
Clear page navigation
Mobile friendly layouts
Keyword readability
Once users find your page, how do you ensure they become customers? Once again, a quality user experience design is the answer! Users are far more likely to purchase a good or service online if the website is easy, pleasant, and efficient to use. Otherwise, they are quick to look for a new source. Another notable factor that leads users to become customers is the credibility of your business and therefore website. User experience is the secret ambassador of your brand, and in determining a company’s credibility, 48% of users consider design to be a key aspect. As a result, a better user experience design leads to more website visitors as well as trust and business from them.
2. Creates Satisfied, Long-term Customers
Once users make a purchase, it is user experience design that will drive them to return to your business again and again. Developed user experience design leads to satisfied, long-term customers. User experience design is about using what a user needs and wants to make it a seamless flow between them stumbling across your website and completing a purchase. Whether or not your product met their expectations, customers value the ease and enjoyment of making a purchase. This is what will bring them back and will increase the value that each individual customer brings to your business.
It’s also important to note that 23% of satisfied customers will share their positive experience with others. Your business spreading by word of mouth is one of the most effective growth tactics, and loyal customers are how it starts!
3. Maximizes ROI
From a financial standpoint, putting time and resources into perfecting an effective user experience tends to pay off. A website with a good UX design maximizes it ROI because it:
Eliminates the need for some spending in areas like marketing and strategy as those should be built in.
Minimizes maintenance and development costs down the line.
Increases revenue and sales. Happy users become loyal customers.
The ROI of a thoughtful, intuitive design is about 9,900% or about $100 on every dollar spent. By creating a healthy, user-centered website, all other benefits of successful user experience design will ultimately maximize ROI.
4. Allows Companies to be Agile in the Future
What is considered an effective UX design evolves as technologies and modern business models do. Investing in a thoughtful design allows changes to your website to be made with ease. In a time when technologies are advancing quickly, it is vital for your business to remain up-to-date in order to be at the forefront of its market. Therefore, implementing new features and content is necessary and made much easier when integrating into a strong user experience design. Additionally, businesses often refocus and change as they grow hence why an adaptable design is crucial so that it can grow with your business.
Devoting focus to optimizing your digital platforms may feel overwhelming now, but the success and long-term wins that a powerful user experience design can offer your business is significant. At EnticEdge, we are eager to help you move toward easier, faster, mission-driven growth within the healthcare and wellness industries. If you are ready to take your business to the next level, reach out to us and we can help find your company’s authentic edge.
Ready to improve your UX and strengthen your brand’s digital presence?
