The patient experience your healthcare business provides is an instrumental element of your brand. From a recent Beryl Institute survey, about 60% of participants stated to have had a poor patient experience just in the past three months. . . It should be no surprise that organization throughout your company is important internally, however, have you considered the effect an unclear protocol or a misplaced file can have on your patients? Here, we will highlight what it really means to have a well-organized healthcare business and 6 reasons how it can improve patient experiences.

User Experience Design is invaluable in growing and finding market success. Learn 4 reasons why and how UXD can take your business to the next level.

Brand identity is an incredibly complex and dynamic facet of your company, your values, and the services you offer. This is especially true in healthcare and wellness sectors where patients or clients are typically dealing with highly-sensitive, often urgent, and sometimes emotionally-charged situations. The patient experience, therefore, is not just about the clinical outcome, but also about how patients feel they are cared for and valued throughout their healthcare journey…

We recently discussed how UX Design is the silent ambassador of your brand, creating a compelling experience for your user/customer/patient that leads to brand loyalty and conversion, or frustrates them and dissuades them from engaging with your organization. Since the opportunity presented by your experience design is critical, having a strong UX Strategy in place becomes a must. In this blog, we’ll discuss what a UX (User Experience) Strategy is, what the different components are, and how to build and maintain a strong UX strategy. We’ll also give you a few notes on what UX strategy consultants are and how they can help ensure an effective and engaging experience for your target market.

When your mission resonates clearly with your target market, it not only differentiates your brand in your market sector but also amplifies resonance and engagement among your audience. Visualize the needs of your audience and your mission as two separate puzzle pieces. Your mission might be the missing piece or solution that customers have been looking for in your market, but without shaping your mission in a way that aligns with and speaks directly to their needs, the pieces won’t fit together in a way that leads to client conversion.

Your company’s user experience (UX) design is a pivotal and vital part of the client experience, yet often overlooked in the world of branding and marketing. But why is it the unsung hero your branding and marketing strategy? Well, in this blog, we'll be exploring why UX design isn't just about website appearance or smooth functionality on your digital platforms, but rather a powerful tool that speaks volumes about your brand values and commitment to the customer experience, at every touchpoint.

Understanding and addressing your customer's pain points is a cornerstone of business growth and customer satisfaction, particularly in sectors like healthcare, education, and sustainability, where mission-driven and human-centered approaches are pivotal. Pain points represent customers' specific challenges or frustrations with your product or service. This blog explores the nature of these pain points and offers a three-pronged strategy to identify them and create a dynamic feedback loop for continuous improvement and competitive advantage.

So, let’s chat about something crucial but often shelved in the day to day chaos of business – messaging. It's like the secret sauce that gives your brand its flavor. Sure, you've got a fantastic mission, but how you communicate this to the world really makes the difference. So, buckle up as we dive into the what, how, and why of messaging, and discover the dance between overarching and targeted messaging.

In the healthcare and wellness spaces, where individual well-being and trust are paramount, personalized marketing is a transformative approach to engage and connect with customers. Today, we delve into the benefits of personalization in healthcare and wellness marketing strategies, exploring how tailored experiences foster meaningful connections with customers, patients, and partners.

Most companies’ outreach and services are found online. Through ads, social media, and websites, companies share their purpose. Now imagine if a fourth of your target audience can’t access your content. They can’t read your mission statement or navigate to sign up for your services. About 25% of the U.S. adult population has a disability, some permanent and others temporary.

User-generated content is highly influential on TikTok, with 65% of users relying on creator reviews and recommendations for their purchasing decisions. Consider collaborating with popular creators or influencers relevant to your industry to promote your brand. By featuring UGC and working with creators, you can tap into their established audiences, increase brand credibility, and generate organic interest in your products or services.

If you run your own business or lead strategic teams, chances are you’ve heard the phrase “vet your market” or “vet your audience” tossed around quite a bit. While definitions will always vary by company in terms of the due diligence vetting process itself, we want to go back to some baselines of what market vetting entails and why it’s important for company success and growth.

One often overlooked way to improve conversion rates on any website (or social media account) is to strategically leverage social proof throughout the user’s journey to conversion. In this blog, we’ll explore what social proof is, explore examples of social proof that you can include on your website, and provide implementable tips and tricks for those of you working in the health ecosystem (healthcare, fitness, wellness, and related technologies), specifically.

As we’ve mentioned before, effective content creation is a critical element of a company’s marketing strategy. So, we want to offer a few tips to help guide you in the process of creating impactful content for your audience…

Your website is always around to interact with your audience (even when you are not), so it is essential that you are intentional when designing it. Below, see five website design tips to guide you in creating an effective website…

We often think of color psychology as affecting emotions or feelings, but color psychology is also the study of how colors affect our behavior. The colors you use in your branding can elicit different thoughts and feelings from users but can ultimately affect their decisions as well, so you should be intentional when deciding which ones to use. Color psychology can help to uncover and understand the less obvious effects of using different colors in your branding and marketing.

We recently busted the myth that user research needed to be a complicated and expensive process for your company. So today we want to give you an easy starting point as you embark on your bootstrap journey into user research with user interviews. We’ll start by giving you some background information on user interviews, what makes good user interview questions, and who you should interview before sharing 10 questions you can use for your very own user interviews for insightful feedback on your company’s website.

We'll walk you through our top tips for insightful user research on a budget. Trust us, you absolutely can rein in the costs of user research if you’re willing to take a meaningful approach to gaining insights from your users and network–and you absolutely should take the plunge into the user research process. Not only will you have a better understanding of your users motivations and frustrations to inform product design decisions, but you’ll be able to view your solutions and your company from a new perspective without insider bias. Ultimately, there are few downsides to iterative user research as it will improve both your design and business strategies and it doesn’t have to be an expensive feat.

Investing in a beautifully-designed and user-centered website is one of the best decisions any company can make, primarily because it will bring your company three things: visibility, credibility, and opportunity. Ultimately, this means a high return on investment (ROI) for any time and money you set aside for a better website. In this week’s post, we’ll break down how investing in your website will bring your company better visibility, credibility, and opportunity, and why the ROI of a user-centered website is so high.

We'll break down everything you need to know about user personas: what they are, how to use them, and how to make your own. User personas are widely-used across disciplines to illustrate a possible representation of a specific target audience or group. They serve as a reminder to all team members, about the real world audiences they are targeting to use their products/solutions/services and the motivations those audiences most likely have.