Customers of all types are inundated with information and pleas for attention all day long — it’s true whether your ideal customer is a retail consumer, patient, or decision-maker at a company you’d like to pitch. With every brand vying for attention, how do you ensure your company’s voice is heard? Beyond that, how do you ensure that what they hear actually resonates with them? The answer to these questions lies in effective messaging. In this blog, we’ll discuss the what, why, and how of messaging, unpack the different types, its importance, and strategies for clarifying your message.