You probably hear a lot about value. Be it the financial value of a company, philosophical values that guide your team, the value you’re offering potential new hires, value equation to support competitive pricing analysis and potential market share…but at the core of market traction and growth is the vital value: your unique “value proposition.”

We want to dive deeper into why now, more than ever, communicating your value proposition succinctly and clearly is of immediate importance. In today’s blog post, we’ll hopefully convince you of the importance of knowing – in simplified, audience-specific language – your company/product/service’s unique value propositions (UVPs) like the back of your hand.