We recently busted the myth that user research needed to be a complicated and expensive process for your company. So today we want to give you an easy starting point as you embark on your bootstrap journey into user research with user interviews. We’ll start by giving you some background information on user interviews, what makes good user interview questions, and who you should interview before sharing 10 questions you can use for your very own user interviews for insightful feedback on your company’s website.

We'll walk you through our top tips for insightful user research on a budget. Trust us, you absolutely can rein in the costs of user research if you’re willing to take a meaningful approach to gaining insights from your users and network–and you absolutely should take the plunge into the user research process. Not only will you have a better understanding of your users motivations and frustrations to inform product design decisions, but you’ll be able to view your solutions and your company from a new perspective without insider bias. Ultimately, there are few downsides to iterative user research as it will improve both your design and business strategies and it doesn’t have to be an expensive feat.