Consistent messaging is crucial for building and maintaining a unified brand identity and online presence, and is imperative for developing trust and quick recognition among customers. Consistency is the key to not only creating an authentic and noticeable brand presence across all platforms, but also to creating internal company alignment! When your team is empowered with a clear sense of your company’s mission and key value differentiators, as well as your brand’s tone, personality, and values, they are better equipped to clearly communicate your value to customers in a unified voice. When your entire team can clearly communicate your unique differentiators in your market, your company stands out among competitors, better resonates with your target audience, and ultimately establishes long-term customer loyalty. Here are 3 easy steps for strengthening your messaging, aligning your team around your corporate mission and brand values, and defining your UVP in your market!

What does it even mean to rebrand? What does it entail? Why do it? A lot falls under the umbrella of rebranding, so let’s talk about it! Rebranding entails changing, refreshing, improving your brand identity – and there are a lot of elements to consider when developing your strategy for doing so. While this list is not exhaustive, it includes those immensely important elements that will ultimately determine the success of your rebrand. Let’s dive into each one…