In the bustling business landscape, it's crucial for mission-driven companies to clearly communicate their unique value and align their teams around it. Without this clarity and alignment, even the most innovative companies might struggle to grow and make their mark. That's where EnticEdge steps in - we specialize in helping businesses like yours identify and articulate their differentiating value, ensuring your team is aligned for growth. But how do you know if your company needs a value mapping session? Take our quick quiz to find out!

If you were to ask each team member in every department what your company’s market value is, would their answers align? What about if you asked your target audience the same? Synthesizing your mission in an approachable way for your target audience to consume is critical for growth, and ensuring that your entire team is aligned around your market value, as well as the best practices for communicating your value is a vital step in the right direction. In fact, a lack of company alignment might be the roadblock you’ve been overlooking to successfully communicate your value to your target audience.

Consistent messaging is crucial for building and maintaining a unified brand identity and online presence, and is imperative for developing trust and quick recognition among customers. Consistency is the key to not only creating an authentic and noticeable brand presence across all platforms, but also to creating internal company alignment! When your team is empowered with a clear sense of your company’s mission and key value differentiators, as well as your brand’s tone, personality, and values, they are better equipped to clearly communicate your value to customers in a unified voice. When your entire team can clearly communicate your unique differentiators in your market, your company stands out among competitors, better resonates with your target audience, and ultimately establishes long-term customer loyalty. Here are 3 easy steps for strengthening your messaging, aligning your team around your corporate mission and brand values, and defining your UVP in your market!

Imagine your business as a house. Each room represents a different aspect of your company - marketing, strategy, customer service. Occasionally, your business-house needs remodeling or extension, and that's where EnticEdge, your architectural and construction team for business growth, comes into play.

As you may have noticed, EnticEdge’s branding has had a bit of a refresh, refocus, and redesign! We could not be happier with the results, and we’d love to share a little bit more behind the scenes with you about the process, and meaning of our new brand identity!

If you’ve landed here, you’re (hopefully) interested in learning more about EnticEdge and our process towards helping your company share its authentic story and build its competitive edge. If you know anything about us at all, it’s probably that we believe that business strategy and design shouldn’t live in silos. Here’s an inside look at how we do it…

A Cornerpiece® to us is the first piece -- or the corner starting piece -- of the marketplace growth puzzle; it’s foundational for any company and it’s never too late to go back and create or revisit. Essentially, it’s the core of your strategy and the go-to for communicating a company’s ability to add value to its clients.