When your mission resonates clearly with your target market, it not only differentiates your brand in your market sector but also amplifies resonance and engagement among your audience. Visualize the needs of your audience and your mission as two separate puzzle pieces. Your mission might be the missing piece or solution that customers have been looking for in your market, but without shaping your mission in a way that aligns with and speaks directly to their needs, the pieces won’t fit together in a way that leads to client conversion.