Resources to help you find your authentic edge
5 website design tips to guide you in creating an effective website
Your website is always around to interact with your audience (even when you are not), so it is essential that you are intentional when designing it. Below, see five website design tips to guide you in creating an effective website…
The impacts of color psychology in marketing
We often think of color psychology as affecting emotions or feelings, but color psychology is also the study of how colors affect our behavior. The colors you use in your branding can elicit different thoughts and feelings from users but can ultimately affect their decisions as well, so you should be intentional when deciding which ones to use. Color psychology can help to uncover and understand the less obvious effects of using different colors in your branding and marketing.