While AI-generated content/branding is beneficial in its ability to create branding color schemes and content rapidly, solidifying your authentic brand voice, tone, and personality ensures you can compete with this mass production of AI-generated content. Solidifying your brand values, voice, and identity is critical to ensuring that your brand authenticity stands out amongst an oversaturated market of AI-generated content. AI may provide content at a rapid rate, but it’s flawed in its ability to create alignment amongst your internal team, and ensure authenticity in your brand personality and customer experience.

What does it even mean to rebrand? What does it entail? Why do it? A lot falls under the umbrella of rebranding, so let’s talk about it! Rebranding entails changing, refreshing, improving your brand identity – and there are a lot of elements to consider when developing your strategy for doing so. While this list is not exhaustive, it includes those immensely important elements that will ultimately determine the success of your rebrand. Let’s dive into each one…