Garnering basics – not becoming the next generative AI guru, just the basics – to understand business implications and the ability to have productive conversations with internal tech executives, is crucial. It’s not just up to tech teams and CIOs alone to ideate and integrate.

While AI-generated content/branding is beneficial in its ability to create branding color schemes and content rapidly, solidifying your authentic brand voice, tone, and personality ensures you can compete with this mass production of AI-generated content. Solidifying your brand values, voice, and identity is critical to ensuring that your brand authenticity stands out amongst an oversaturated market of AI-generated content. AI may provide content at a rapid rate, but it’s flawed in its ability to create alignment amongst your internal team, and ensure authenticity in your brand personality and customer experience.

User-generated content is highly influential on TikTok, with 65% of users relying on creator reviews and recommendations for their purchasing decisions. Consider collaborating with popular creators or influencers relevant to your industry to promote your brand. By featuring UGC and working with creators, you can tap into their established audiences, increase brand credibility, and generate organic interest in your products or services.

If you’re looking for a way to elevate your website, including visual interest is always a good idea. One approach for this is to utilize stock images, which can be great assets when trying to offer digestible content to your audience, especially if you don’t have the time or budget to orchestrate an entire company photo shoot. Like any other design choice, though, there are a few things to consider when deciding which ones to use. Obviously, when picking stock images for your website, you want to be sure to select high quality images – but, there are a few other considerations to keep in mind, as well.

Have you ever thought about starting a blog on your website? If you have, just bite the bullet and go for it. If you have not, it might be something you want to consider… Among various other benefits, blogs give you the opportunity to offer your expertise on a topic (or topics), increase engagement, and build your brand. A blog can help to build a community around your brand and engage with your audience in a different way.

As people who are deeply invested in fantastic user experience and providing clients with the websites of their dreams, we couldn’t be more jazzed about Fluid Engine. Fluid Engine is the new drag-and-drop website editor for Squarespace version 7.1.

Whether it’s a brand identity, a logo, a website, or marketing materials, we love helping our clients’ companies express themselves. With that in mind, one of our top priorities with all of our designs is that our clients not only to be able to update all designs on their own, but feel confident doing so. In this blog post, we’ll break down how to edit an .ai (Adobe Illustrator) or SVG (vector illustration) file in Canva.

According to Statista, cyber incidents (cybercrime, IT failure/outage, data breaches) are the leading risk to small businesses. Businesses of all sizes should plan for these cybercrime risks by developing a Data Protection Plan. We interviewed cybersecurity expert Matthew Weber to learn best practices for small businesses preparing their plans. Here's what he advised:

Squarespace provides a polished, user-friendly design while simplifying website maintenance and updates for stakeholders. Keep scrolling and we’ll break down the key advantages and trade-offs of working with Squarespace.