We recently discussed how UX Design is the silent ambassador of your brand, creating a compelling experience for your user/customer/patient that leads to brand loyalty and conversion, or frustrates them and dissuades them from engaging with your organization. Since the opportunity presented by your experience design is critical, having a strong UX Strategy in place becomes a must. In this blog, we’ll discuss what a UX (User Experience) Strategy is, what the different components are, and how to build and maintain a strong UX strategy. We’ll also give you a few notes on what UX strategy consultants are and how they can help ensure an effective and engaging experience for your target market.

Your company’s user experience (UX) design is a pivotal and vital part of the client experience, yet often overlooked in the world of branding and marketing. But why is it the unsung hero your branding and marketing strategy? Well, in this blog, we'll be exploring why UX design isn't just about website appearance or smooth functionality on your digital platforms, but rather a powerful tool that speaks volumes about your brand values and commitment to the customer experience, at every touchpoint.

At EnticEdge we’ve always believed that actively seeking new opportunities to be inspired and to learn is part of your own lifelong development cycle. Seeking opportunities to learn doesn’t have to mean going back to school full-time, it can mean reading a new book, attending a webinar, participating in an online course, or even watching a series of YouTube tutorials or talks. Just seeking inspiration in 2021 in unique ways can give you an active role in your own lifelong learning and definitely can make a lasting impact at work.