Your company’s user experience (UX) design is a pivotal and vital part of the client experience, yet often overlooked in the world of branding and marketing. But why is it the unsung hero your branding and marketing strategy? Well, in this blog, we'll be exploring why UX design isn't just about website appearance or smooth functionality on your digital platforms, but rather a powerful tool that speaks volumes about your brand values and commitment to the customer experience, at every touchpoint.

The rate of innovation has only accelerated, and world-events like the 2020 pandemic have improved the rate of adoption and on-boarding for new technologies. However, even before this, many companies were starting to take an agile and lean mindset towards innovation, causing a disconnect from more traditional methodologies of consulting. Recognizing this shift, EnticEdge has always had a hands-on, partnership approach with our clients, integrated virtually, with business strategy and UX design combined to execute in our increasingly visual marketplace.