In the competitive realm of the healthcare market, establishing a brand identity that not only resonates with your audience, but speaks to your competitive advantage (your unique value proposition) is essential to building success in a crowded market. With countless providers, biotech advancements, and healthcare treatments available, patients and clients are often overwhelmed with choices.

When your company can successfully identify the unique value that you bring to the market, and even further, can integrate it into your marketing strategy and messaging in a way that resonates with your customers, you’re leveraging your competitive advantage for growth! Competitive advantages and competitive necessities are both crucial for a successful business. Competitive necessities are important for keeping your company afloat, but your competitive advantage is what ensures your company stands out. Centering your team and your messaging around these advantages will catalyze your success, foster customer loyalty, and create unique brand recognition in your market.

Imagine your business as a house. Each room represents a different aspect of your company - marketing, strategy, customer service. Occasionally, your business-house needs remodeling or extension, and that's where EnticEdge, your architectural and construction team for business growth, comes into play.

No matter how experienced of an entrepreneur you are, the investor pitch is unsettling and even the most seasoned presenters will have a serious cocktail of nerves and excitement in a room full of investors. This is especially true for first time entrepreneurs who may be starting their first serious venture.

Every year, there are a few pieces of advice we inevitably give to most entrepreneurs as we listen to their pitches and decide if we’d invest heavily in their ideas.

Say it with us now: a brand is not a logo, a brand is not a logo! A brand is your company’s entire identity. It’s the who, what, why, and how of your entire organization. Let’s dive into the factors that contribute to a clear and aligned brand identity and the return on investment (ROI) of a strong brand for your company or team.

MHMC had a unique mix of marketers from large and small shops, strategists like myself, behavioral health businesses - from those providing clinical services in mental health to those offering analytics and clinical product or service support . At this meeting, I had a role in all four of the buckets; I was a speaker, EnticEdge was one of the company sponsors, we had an exhibit, and of course I was an attendee.

Maintain a deep understanding of your organization's brand: your mission, vision, tone, personality and consumer value. A goal-oriented strategy, that not only focuses on an overall mission statement, but also the daily building blocks growing towards that mission ensures that success feels more realizable in to day-to-day decisions.

Company leaders play a critical role in driving alignment throughout all business facets. They are responsible for cultivating the culture of the organization, charting the path, and facilitating a unified approach to company goals. When your organization is clear and aligned, you optimize value chains for your customers and your team simultaneously. Clear and consistent guidance from top management will create the ripple effect that ensures that every member of your company understands your mission and is empowered with the tools to make mission-driven decisions.

Understanding the totality of a company’s why and what a mission-driven organization is impacting, adds to that team drive and allows employees to feel a part of the “something bigger” in the organization. Time and time again we hear the stories of those organizations — that are doing just that — being big winners. Why? Because the whole company actually cares about success.

If you’re a thriving business and you’re now able to count on monthly recurring revenue, don’t take your eyes off the future - be sure to examine your company’s growth strategies. Pulling yourself out of the daily to-do list to re-center around some of these core components can help create future clarity for your growth path.