In the bustling business landscape, it's crucial for mission-driven companies to clearly communicate their unique value and align their teams around it. Without this clarity and alignment, even the most innovative companies might struggle to grow and make their mark. That's where EnticEdge steps in - we specialize in helping businesses like yours identify and articulate their differentiating value, ensuring your team is aligned for growth. But how do you know if your company needs a value mapping session? Take our quick quiz to find out!

You probably hear a lot about value. Be it the financial value of a company, philosophical values that guide your team, the value you’re offering potential new hires, value equation to support competitive pricing analysis and potential market share…but at the core of market traction and growth is the vital value: your unique “value proposition.”

We want to dive deeper into why now, more than ever, communicating your value proposition succinctly and clearly is of immediate importance. In today’s blog post, we’ll hopefully convince you of the importance of knowing – in simplified, audience-specific language – your company/product/service’s unique value propositions (UVPs) like the back of your hand.

A Cornerpiece® to us is the first piece -- or the corner starting piece -- of the marketplace growth puzzle; it’s foundational for any company and it’s never too late to go back and create or revisit. Essentially, it’s the core of your strategy and the go-to for communicating a company’s ability to add value to its clients.