If you’re looking for a way to elevate your website, including visual interest is always a good idea. One approach for this is to utilize stock images, which can be great assets when trying to offer digestible content to your audience, especially if you don’t have the time or budget to orchestrate an entire company photo shoot. Like any other design choice, though, there are a few things to consider when deciding which ones to use. Obviously, when picking stock images for your website, you want to be sure to select high quality images – but, there are a few other considerations to keep in mind, as well.

One often overlooked way to improve conversion rates on any website (or social media account) is to strategically leverage social proof throughout the user’s journey to conversion. In this blog, we’ll explore what social proof is, explore examples of social proof that you can include on your website, and provide implementable tips and tricks for those of you working in the health ecosystem (healthcare, fitness, wellness, and related technologies), specifically.