User-generated content is highly influential on TikTok, with 65% of users relying on creator reviews and recommendations for their purchasing decisions. Consider collaborating with popular creators or influencers relevant to your industry to promote your brand. By featuring UGC and working with creators, you can tap into their established audiences, increase brand credibility, and generate organic interest in your products or services.

Visuals get a lot of love in the design space, but we want to stress how vital visual design is when it comes to achieving your business goals. So we’re going to break down how you can leverage visual design in a variety of business interactions, as well as why strategic visual design reinforces business goals and contributes to business success.