We'll break down everything you need to know about user personas: what they are, how to use them, and how to make your own. User personas are widely-used across disciplines to illustrate a possible representation of a specific target audience or group. They serve as a reminder to all team members, about the real world audiences they are targeting to use their products/solutions/services and the motivations those audiences most likely have.

Squarespace provides a polished, user-friendly design while simplifying website maintenance and updates for stakeholders. Keep scrolling and we’ll break down the key advantages and trade-offs of working with Squarespace.

A Cornerpiece® to us is the first piece -- or the corner starting piece -- of the marketplace growth puzzle; it’s foundational for any company and it’s never too late to go back and create or revisit. Essentially, it’s the core of your strategy and the go-to for communicating a company’s ability to add value to its clients.