When your mission resonates clearly with your target market, it not only differentiates your brand in your market sector but also amplifies resonance and engagement among your audience. Visualize the needs of your audience and your mission as two separate puzzle pieces. Your mission might be the missing piece or solution that customers have been looking for in your market, but without shaping your mission in a way that aligns with and speaks directly to their needs, the pieces won’t fit together in a way that leads to client conversion.

In the bustling business landscape, it's crucial for mission-driven companies to clearly communicate their unique value and align their teams around it. Without this clarity and alignment, even the most innovative companies might struggle to grow and make their mark. That's where EnticEdge steps in - we specialize in helping businesses like yours identify and articulate their differentiating value, ensuring your team is aligned for growth. But how do you know if your company needs a value mapping session? Take our quick quiz to find out!

Imagine your business as a house. Each room represents a different aspect of your company - marketing, strategy, customer service. Occasionally, your business-house needs remodeling or extension, and that's where EnticEdge, your architectural and construction team for business growth, comes into play.

No matter how experienced of an entrepreneur you are, the investor pitch is unsettling and even the most seasoned presenters will have a serious cocktail of nerves and excitement in a room full of investors. This is especially true for first time entrepreneurs who may be starting their first serious venture.

Every year, there are a few pieces of advice we inevitably give to most entrepreneurs as we listen to their pitches and decide if we’d invest heavily in their ideas.

Say it with us now: a brand is not a logo, a brand is not a logo! A brand is your company’s entire identity. It’s the who, what, why, and how of your entire organization. Let’s dive into the factors that contribute to a clear and aligned brand identity and the return on investment (ROI) of a strong brand for your company or team.

MHMC had a unique mix of marketers from large and small shops, strategists like myself, behavioral health businesses - from those providing clinical services in mental health to those offering analytics and clinical product or service support . At this meeting, I had a role in all four of the buckets; I was a speaker, EnticEdge was one of the company sponsors, we had an exhibit, and of course I was an attendee.