In the healthcare and wellness spaces, where individual well-being and trust are paramount, personalized marketing is a transformative approach to engage and connect with customers. Today, we delve into the benefits of personalization in healthcare and wellness marketing strategies, exploring how tailored experiences foster meaningful connections with customers, patients, and partners.

User-generated content is highly influential on TikTok, with 65% of users relying on creator reviews and recommendations for their purchasing decisions. Consider collaborating with popular creators or influencers relevant to your industry to promote your brand. By featuring UGC and working with creators, you can tap into their established audiences, increase brand credibility, and generate organic interest in your products or services.

You often hear, "we're a mission-driven company." A wide range of for-profit companies have stepped back to redefine, restate, and re-communicate their company mission (and there are some fantastic examples out there!). Why?

According to Statista, cyber incidents (cybercrime, IT failure/outage, data breaches) are the leading risk to small businesses. Businesses of all sizes should plan for these cybercrime risks by developing a Data Protection Plan. We interviewed cybersecurity expert Matthew Weber to learn best practices for small businesses preparing their plans. Here's what he advised:

If you’ve landed here, you’re (hopefully) interested in learning more about EnticEdge and our process towards helping your company share its authentic story and build its competitive edge. If you know anything about us at all, it’s probably that we believe that business strategy and design shouldn’t live in silos. Here’s an inside look at how we do it…

We want to dive deeper into why now, more than ever, communicating your value proposition succinctly and clearly is of immediate importance. In today’s blog post, we’ll hopefully convince you of the importance of knowing – in simplified, audience-specific language – your company/product/service’s unique value propositions (UVPs) like the back of your hand.

Visuals get a lot of love in the design space, but we want to stress how vital visual design is when it comes to achieving your business goals. So we’re going to break down how you can leverage visual design in a variety of business interactions, as well as why strategic visual design reinforces business goals and contributes to business success.

We'll walk you through our top tips for insightful user research on a budget. Trust us, you absolutely can rein in the costs of user research if you’re willing to take a meaningful approach to gaining insights from your users and network–and you absolutely should take the plunge into the user research process. Not only will you have a better understanding of your users motivations and frustrations to inform product design decisions, but you’ll be able to view your solutions and your company from a new perspective without insider bias. Ultimately, there are few downsides to iterative user research as it will improve both your design and business strategies and it doesn’t have to be an expensive feat.

While it may not seem like a big deal on a daily basis, having minor differences in what stakeholders believe are the primary values of the company’s offerings makes it incredibly difficult to achieve and sustain stakeholder alignment, and to adapt when significant changes occur and transformative opportunities are possible. With this in mind, we’ve put together 5 tips for cultivating healthy stakeholder alignment (especially in times of change).

Investing in a beautifully-designed and user-centered website is one of the best decisions any company can make, primarily because it will bring your company three things: visibility, credibility, and opportunity. Ultimately, this means a high return on investment (ROI) for any time and money you set aside for a better website. In this week’s post, we’ll break down how investing in your website will bring your company better visibility, credibility, and opportunity, and why the ROI of a user-centered website is so high.

A Cornerpiece® to us is the first piece -- or the corner starting piece -- of the marketplace growth puzzle; it’s foundational for any company and it’s never too late to go back and create or revisit. Essentially, it’s the core of your strategy and the go-to for communicating a company’s ability to add value to its clients.