User-generated content is highly influential on TikTok, with 65% of users relying on creator reviews and recommendations for their purchasing decisions. Consider collaborating with popular creators or influencers relevant to your industry to promote your brand. By featuring UGC and working with creators, you can tap into their established audiences, increase brand credibility, and generate organic interest in your products or services.

Have you ever thought about starting a blog on your website? If you have, just bite the bullet and go for it. If you have not, it might be something you want to consider… Among various other benefits, blogs give you the opportunity to offer your expertise on a topic (or topics), increase engagement, and build your brand. A blog can help to build a community around your brand and engage with your audience in a different way.

As we’ve mentioned before, effective content creation is a critical element of a company’s marketing strategy. So, we want to offer a few tips to help guide you in the process of creating impactful content for your audience…

If you don’t have any checklists or benchmarks for your team to use and/or reference when creating content, it could be useful to create one (or some).

While a lot of the content creation process feels like second nature once you’ve been doing it for a while, it never hurts to have a guide or checklist to look back on to ensure you are producing the highest quality content you can. At EnticEdge, we’ve developed numerous checklists for our team to reference when creating content for our social accounts, and have found them more useful than we would have previously imagined.

Quality content creation continues to be one of the best digital marketing strategies you can undertake. While some still haven’t jumped on board, the entrepreneurial emphasis on content creation is not “just a fad.” The reason content creation yields such a high return on investment is because it’s highly approachable and digestible by target audiences, while also boasting a very low upfront cost. Anyway, here’s everything you should know as you venture into the world of content creation!