Garnering basics – not becoming the next generative AI guru, just the basics – to understand business implications and the ability to have productive conversations with internal tech executives, is crucial. It’s not just up to tech teams and CIOs alone to ideate and integrate.

If you’re looking for a way to elevate your website, including visual interest is always a good idea. One approach for this is to utilize stock images, which can be great assets when trying to offer digestible content to your audience, especially if you don’t have the time or budget to orchestrate an entire company photo shoot. Like any other design choice, though, there are a few things to consider when deciding which ones to use. Obviously, when picking stock images for your website, you want to be sure to select high quality images – but, there are a few other considerations to keep in mind, as well.

If you run your own business or lead strategic teams, chances are you’ve heard the phrase “vet your market” or “vet your audience” tossed around quite a bit. While definitions will always vary by company in terms of the due diligence vetting process itself, we want to go back to some baselines of what market vetting entails and why it’s important for company success and growth.

One often overlooked way to improve conversion rates on any website (or social media account) is to strategically leverage social proof throughout the user’s journey to conversion. In this blog, we’ll explore what social proof is, explore examples of social proof that you can include on your website, and provide implementable tips and tricks for those of you working in the health ecosystem (healthcare, fitness, wellness, and related technologies), specifically.

As we’ve mentioned before, effective content creation is a critical element of a company’s marketing strategy. So, we want to offer a few tips to help guide you in the process of creating impactful content for your audience…

Your website is always around to interact with your audience (even when you are not), so it is essential that you are intentional when designing it. Below, see five website design tips to guide you in creating an effective website…

To maximize your company’s chances of success, it is important to stay caught up on industry trends; pay attention to what consumers are noticing and, more importantly, appreciating. So, we wanted to highlight some of the recognized marketing trends that, if embraced, are sure to be beneficial to your company in 2023…

We often think of color psychology as affecting emotions or feelings, but color psychology is also the study of how colors affect our behavior. The colors you use in your branding can elicit different thoughts and feelings from users but can ultimately affect their decisions as well, so you should be intentional when deciding which ones to use. Color psychology can help to uncover and understand the less obvious effects of using different colors in your branding and marketing.

As 2022 comes to a close, we wanted to take a look back at some of the marketing trends that were prominent throughout the year…