We often think of color psychology as affecting emotions or feelings, but color psychology is also the study of how colors affect our behavior. The colors you use in your branding can elicit different thoughts and feelings from users but can ultimately affect their decisions as well, so you should be intentional when deciding which ones to use. Color psychology can help to uncover and understand the less obvious effects of using different colors in your branding and marketing.

As 2022 comes to a close, we wanted to take a look back at some of the marketing trends that were prominent throughout the year…

The idea of running a social media page on your own is pretty daunting, but don’t worry. We’ve got you.

Throughout the EnticEdge journey, we’ve gained some experience in running social media accounts and learned the process that enables us to produce the necessary amount of quality content, on time. If you’re looking to gain some insight and advice on how to do this, look no further!

Whether it’s a brand identity, a logo, a website, or marketing materials, we love helping our clients’ companies express themselves. With that in mind, one of our top priorities with all of our designs is that our clients not only to be able to update all designs on their own, but feel confident doing so. In this blog post, we’ll break down how to edit an .ai (Adobe Illustrator) or SVG (vector illustration) file in Canva.

Consumers (remember that your business “customers” and “clients” are also consumers) are coming out of COVID-19 caves with big, and varying, expectations. We’re sharing our top 5 tips for navigating the reopening successfully so you can continue to build traction for your company even while the world is undergoing transformation.

Here are a few relevant reminders for our innovative friends internationally working to enter the U.S. market to help support your success. Understanding your specialty area and its correlating market landscape become even more important when you’re jumping into the weave of language and cultural differences. Every single company’s journey is unique and each solution brings its own barriers to market entry. One day your growth in one or two countries will have been substantial, your revenues will be showing acceptance of your product or service, you’ll have tackled your competitive analysis, and potentially you’ll be looking to the U.S. market, here are some things to keep in mind.