Most companies’ outreach and services are found online. Through ads, social media, and websites, companies share their purpose. Now imagine if a fourth of your target audience can’t access your content. They can’t read your mission statement or navigate to sign up for your services. About 25% of the U.S. adult population has a disability, some permanent and others temporary.

What does it even mean to rebrand? What does it entail? Why do it? A lot falls under the umbrella of rebranding, so let’s talk about it! Rebranding entails changing, refreshing, improving your brand identity – and there are a lot of elements to consider when developing your strategy for doing so. While this list is not exhaustive, it includes those immensely important elements that will ultimately determine the success of your rebrand. Let’s dive into each one…

Understanding the totality of a company’s why and what a mission-driven organization is impacting, adds to that team drive and allows employees to feel a part of the “something bigger” in the organization. Time and time again we hear the stories of those organizations — that are doing just that — being big winners. Why? Because the whole company actually cares about success.

Whether you’re just beginning to venture into the world of entrepreneurship or are years into your business, as a founder, one of the most critical roadblocks in the success of a company is Founder's Bias. Founder’s Bias is the common tendency for founders to allow their own preconceived beliefs, ideas, and opinions to shape their decisions in business without sufficient consideration of all external factors and opposing viewpoints. In today’s blog, we’re diving deep into what you can do, as a founder, to make sure you stay open to the ideas of others and get out of your own way when it comes to growing a successful business.

One often overlooked way to improve conversion rates on any website (or social media account) is to strategically leverage social proof throughout the user’s journey to conversion. In this blog, we’ll explore what social proof is, explore examples of social proof that you can include on your website, and provide implementable tips and tricks for those of you working in the health ecosystem (healthcare, fitness, wellness, and related technologies), specifically.

Have you ever thought about starting a blog on your website? If you have, just bite the bullet and go for it. If you have not, it might be something you want to consider… Among various other benefits, blogs give you the opportunity to offer your expertise on a topic (or topics), increase engagement, and build your brand. A blog can help to build a community around your brand and engage with your audience in a different way.

As we’ve mentioned before, effective content creation is a critical element of a company’s marketing strategy. So, we want to offer a few tips to help guide you in the process of creating impactful content for your audience…

Your website is always around to interact with your audience (even when you are not), so it is essential that you are intentional when designing it. Below, see five website design tips to guide you in creating an effective website…

If you’re a thriving business and you’re now able to count on monthly recurring revenue, don’t take your eyes off the future - be sure to examine your company’s growth strategies. Pulling yourself out of the daily to-do list to re-center around some of these core components can help create future clarity for your growth path.

If you don’t have any checklists or benchmarks for your team to use and/or reference when creating content, it could be useful to create one (or some).

While a lot of the content creation process feels like second nature once you’ve been doing it for a while, it never hurts to have a guide or checklist to look back on to ensure you are producing the highest quality content you can. At EnticEdge, we’ve developed numerous checklists for our team to reference when creating content for our social accounts, and have found them more useful than we would have previously imagined.

You often hear, "we're a mission-driven company." A wide range of for-profit companies have stepped back to redefine, restate, and re-communicate their company mission (and there are some fantastic examples out there!). Why?

According to Statista, cyber incidents (cybercrime, IT failure/outage, data breaches) are the leading risk to small businesses. Businesses of all sizes should plan for these cybercrime risks by developing a Data Protection Plan. We interviewed cybersecurity expert Matthew Weber to learn best practices for small businesses preparing their plans. Here's what he advised:

You probably hear a lot about value. Be it the financial value of a company, philosophical values that guide your team, the value you’re offering potential new hires, value equation to support competitive pricing analysis and potential market share…but at the core of market traction and growth is the vital value: your unique “value proposition.”

Do you ask your data teams for all available metrics to feel that you are staying on top of your business? It is easy to fall into "metrics overload" with all the data that we have available today. Here are a few tips that will help you put a critical lens over your data needs and achieve quality over quantity for your metric definitions.

As we wrap up 2021 National Entrepreneurship Month, we’re taking a look back at some of the advice that our network of entrepreneurs valued most, and what they would share with any aspiring founders, as well as what our own personal advice would be.

If you’ve landed here, you’re (hopefully) interested in learning more about EnticEdge and our process towards helping your company share its authentic story and build its competitive edge. If you know anything about us at all, it’s probably that we believe that business strategy and design shouldn’t live in silos. Here’s an inside look at how we do it…

The rate of innovation has only accelerated, and world-events like the 2020 pandemic have improved the rate of adoption and on-boarding for new technologies. However, even before this, many companies were starting to take an agile and lean mindset towards innovation, causing a disconnect from more traditional methodologies of consulting. Recognizing this shift, EnticEdge has always had a hands-on, partnership approach with our clients, integrated virtually, with business strategy and UX design combined to execute in our increasingly visual marketplace.

At EnticEdge we’ve always believed that actively seeking new opportunities to be inspired and to learn is part of your own lifelong development cycle. Seeking opportunities to learn doesn’t have to mean going back to school full-time, it can mean reading a new book, attending a webinar, participating in an online course, or even watching a series of YouTube tutorials or talks. Just seeking inspiration in 2021 in unique ways can give you an active role in your own lifelong learning and definitely can make a lasting impact at work. 

Here are a few relevant reminders for our innovative friends internationally working to enter the U.S. market to help support your success. Understanding your specialty area and its correlating market landscape become even more important when you’re jumping into the weave of language and cultural differences. Every single company’s journey is unique and each solution brings its own barriers to market entry. One day your growth in one or two countries will have been substantial, your revenues will be showing acceptance of your product or service, you’ll have tackled your competitive analysis, and potentially you’ll be looking to the U.S. market, here are some things to keep in mind.

We want to dive deeper into why now, more than ever, communicating your value proposition succinctly and clearly is of immediate importance. In today’s blog post, we’ll hopefully convince you of the importance of knowing – in simplified, audience-specific language – your company/product/service’s unique value propositions (UVPs) like the back of your hand.