While AI-generated content/branding is beneficial in its ability to create branding color schemes and content rapidly, solidifying your authentic brand voice, tone, and personality ensures you can compete with this mass production of AI-generated content. Solidifying your brand values, voice, and identity is critical to ensuring that your brand authenticity stands out amongst an oversaturated market of AI-generated content. AI may provide content at a rapid rate, but it’s flawed in its ability to create alignment amongst your internal team, and ensure authenticity in your brand personality and customer experience.

What does it even mean to rebrand? What does it entail? Why do it? A lot falls under the umbrella of rebranding, so let’s talk about it! Rebranding entails changing, refreshing, improving your brand identity – and there are a lot of elements to consider when developing your strategy for doing so. While this list is not exhaustive, it includes those immensely important elements that will ultimately determine the success of your rebrand. Let’s dive into each one…

User-generated content is highly influential on TikTok, with 65% of users relying on creator reviews and recommendations for their purchasing decisions. Consider collaborating with popular creators or influencers relevant to your industry to promote your brand. By featuring UGC and working with creators, you can tap into their established audiences, increase brand credibility, and generate organic interest in your products or services.

If you’re looking for a way to elevate your website, including visual interest is always a good idea. One approach for this is to utilize stock images, which can be great assets when trying to offer digestible content to your audience, especially if you don’t have the time or budget to orchestrate an entire company photo shoot. Like any other design choice, though, there are a few things to consider when deciding which ones to use. Obviously, when picking stock images for your website, you want to be sure to select high quality images – but, there are a few other considerations to keep in mind, as well.

If you run your own business or lead strategic teams, chances are you’ve heard the phrase “vet your market” or “vet your audience” tossed around quite a bit. While definitions will always vary by company in terms of the due diligence vetting process itself, we want to go back to some baselines of what market vetting entails and why it’s important for company success and growth.

One often overlooked way to improve conversion rates on any website (or social media account) is to strategically leverage social proof throughout the user’s journey to conversion. In this blog, we’ll explore what social proof is, explore examples of social proof that you can include on your website, and provide implementable tips and tricks for those of you working in the health ecosystem (healthcare, fitness, wellness, and related technologies), specifically.

To maximize your company’s chances of success, it is important to stay caught up on industry trends; pay attention to what consumers are noticing and, more importantly, appreciating. So, we wanted to highlight some of the recognized marketing trends that, if embraced, are sure to be beneficial to your company in 2023…

We often think of color psychology as affecting emotions or feelings, but color psychology is also the study of how colors affect our behavior. The colors you use in your branding can elicit different thoughts and feelings from users but can ultimately affect their decisions as well, so you should be intentional when deciding which ones to use. Color psychology can help to uncover and understand the less obvious effects of using different colors in your branding and marketing.

As 2022 comes to a close, we wanted to take a look back at some of the marketing trends that were prominent throughout the year…

The idea of running a social media page on your own is pretty daunting, but don’t worry. We’ve got you.

Throughout the EnticEdge journey, we’ve gained some experience in running social media accounts and learned the process that enables us to produce the necessary amount of quality content, on time. If you’re looking to gain some insight and advice on how to do this, look no further!

Whether it’s a healthcare brand identity, a logo, a website, or marketing materials, we love helping our clients’ companies express themselves. With that in mind, one of our top priorities with all of our designs is that our clients not only to be able to update all designs on their own, but feel confident doing so. In this blog post, we’ll break down how to edit an .ai (Adobe Illustrator) or SVG (vector illustration) file in Canva.

Consumers (remember that your business “customers” and “clients” are also consumers) are coming out of COVID-19 caves with big, and varying, expectations. We’re sharing our top 5 tips for navigating the reopening successfully so you can continue to build traction for your company even while the world is undergoing transformation.

Here are a few relevant reminders for our innovative friends internationally working to enter the U.S. market to help support your success. Understanding your specialty area and its correlating market landscape become even more important when you’re jumping into the weave of language and cultural differences. Every single company’s journey is unique and each solution brings its own barriers to market entry. One day your growth in one or two countries will have been substantial, your revenues will be showing acceptance of your product or service, you’ll have tackled your competitive analysis, and potentially you’ll be looking to the U.S. market, here are some things to keep in mind.