So, let’s chat about something crucial but often shelved in the day to day chaos of business – messaging. It's like the secret sauce that gives your brand its flavor. Sure, you've got a fantastic mission, but how you communicate this to the world really makes the difference. So, buckle up as we dive into the what, how, and why of messaging, and discover the dance between overarching and targeted messaging.

Imagine your business as a house. Each room represents a different aspect of your company - marketing, strategy, customer service. Occasionally, your business-house needs remodeling or extension, and that's where EnticEdge, your architectural and construction team for business growth, comes into play.

Maintain a deep understanding of your organization's brand: your mission, vision, tone, personality and consumer value. A goal-oriented strategy, that not only focuses on an overall mission statement, but also the daily building blocks growing towards that mission ensures that success feels more realizable in to day-to-day decisions.

Most companies’ outreach and services are found online. Through ads, social media, and websites, companies share their purpose. Now imagine if a fourth of your target audience can’t access your content. They can’t read your mission statement or navigate to sign up for your services. About 25% of the U.S. adult population has a disability, some permanent and others temporary.

Garnering basics – not becoming the next generative AI guru, just the basics – to understand business implications and the ability to have productive conversations with internal tech executives, is crucial. It’s not just up to tech teams and CIOs alone to ideate and integrate.

While AI-generated content/branding is beneficial in its ability to create branding color schemes and content rapidly, solidifying your authentic brand voice, tone, and personality ensures you can compete with this mass production of AI-generated content. Solidifying your brand values, voice, and identity is critical to ensuring that your brand authenticity stands out amongst an oversaturated market of AI-generated content. AI may provide content at a rapid rate, but it’s flawed in its ability to create alignment amongst your internal team, and ensure authenticity in your brand personality and customer experience.

If you’re looking for a way to elevate your website, including visual interest is always a good idea. One approach for this is to utilize stock images, which can be great assets when trying to offer digestible content to your audience, especially if you don’t have the time or budget to orchestrate an entire company photo shoot. Like any other design choice, though, there are a few things to consider when deciding which ones to use. Obviously, when picking stock images for your website, you want to be sure to select high quality images – but, there are a few other considerations to keep in mind, as well.

If you run your own business or lead strategic teams, chances are you’ve heard the phrase “vet your market” or “vet your audience” tossed around quite a bit. While definitions will always vary by company in terms of the due diligence vetting process itself, we want to go back to some baselines of what market vetting entails and why it’s important for company success and growth.

One often overlooked way to improve conversion rates on any website (or social media account) is to strategically leverage social proof throughout the user’s journey to conversion. In this blog, we’ll explore what social proof is, explore examples of social proof that you can include on your website, and provide implementable tips and tricks for those of you working in the health ecosystem (healthcare, fitness, wellness, and related technologies), specifically.

Have you ever thought about starting a blog on your website? If you have, just bite the bullet and go for it. If you have not, it might be something you want to consider… Among various other benefits, blogs give you the opportunity to offer your expertise on a topic (or topics), increase engagement, and build your brand. A blog can help to build a community around your brand and engage with your audience in a different way.

As we’ve mentioned before, effective content creation is a critical element of a company’s marketing strategy. So, we want to offer a few tips to help guide you in the process of creating impactful content for your audience…

Your website is always around to interact with your audience (even when you are not), so it is essential that you are intentional when designing it. Below, see five website design tips to guide you in creating an effective website…

To maximize your company’s chances of success, it is important to stay caught up on industry trends; pay attention to what consumers are noticing and, more importantly, appreciating. So, we wanted to highlight some of the recognized marketing trends that, if embraced, are sure to be beneficial to your company in 2023…

We often think of color psychology as affecting emotions or feelings, but color psychology is also the study of how colors affect our behavior. The colors you use in your branding can elicit different thoughts and feelings from users but can ultimately affect their decisions as well, so you should be intentional when deciding which ones to use. Color psychology can help to uncover and understand the less obvious effects of using different colors in your branding and marketing.

As 2022 comes to a close, we wanted to take a look back at some of the marketing trends that were prominent throughout the year…

The idea of running a social media page on your own is pretty daunting, but don’t worry. We’ve got you.

Throughout the EnticEdge journey, we’ve gained some experience in running social media accounts and learned the process that enables us to produce the necessary amount of quality content, on time. If you’re looking to gain some insight and advice on how to do this, look no further!

The rate of innovation has only accelerated, and world-events like the 2020 pandemic have improved the rate of adoption and on-boarding for new technologies. However, even before this, many companies were starting to take an agile and lean mindset towards innovation, causing a disconnect from more traditional methodologies of consulting. Recognizing this shift, EnticEdge has always had a hands-on, partnership approach with our clients, integrated virtually, with business strategy and UX design combined to execute in our increasingly visual marketplace.

At EnticEdge we’ve always believed that actively seeking new opportunities to be inspired and to learn is part of your own lifelong development cycle. Seeking opportunities to learn doesn’t have to mean going back to school full-time, it can mean reading a new book, attending a webinar, participating in an online course, or even watching a series of YouTube tutorials or talks. Just seeking inspiration in 2021 in unique ways can give you an active role in your own lifelong learning and definitely can make a lasting impact at work. 

Here are a few relevant reminders for our innovative friends internationally working to enter the U.S. market to help support your success. Understanding your specialty area and its correlating market landscape become even more important when you’re jumping into the weave of language and cultural differences. Every single company’s journey is unique and each solution brings its own barriers to market entry. One day your growth in one or two countries will have been substantial, your revenues will be showing acceptance of your product or service, you’ll have tackled your competitive analysis, and potentially you’ll be looking to the U.S. market, here are some things to keep in mind.

Quality content creation continues to be one of the best digital marketing strategies you can undertake. While some still haven’t jumped on board, the entrepreneurial emphasis on content creation is not “just a fad.” The reason content creation yields such a high return on investment is because it’s highly approachable and digestible by target audiences, while also boasting a very low upfront cost. Anyway, here’s everything you should know as you venture into the world of content creation!